If you are marketing an affiliate link, then look to other affiliates in the same program.  Find out where they are advertising and examine their ads — are they the standard ad that was issued by the affiliate program, or are they 100% original, with a completely different angle?

Look at existing ads that were successful and model your own after them.

Let me give you some examples.  If you go to your favorite search engine and search for “best headlines” or “headline examples” you’ll find some free listings of some of the most successful ad headlines of all time.  You can easily use them as templates to create your own.  Here are a few that I found…

Original: The Three Little-Known Secrets To Bring Out Your Natural Beauty.
Becomes —–> The Four Little-Known Secrets To Building An Online Business

Original: How To Make Your Stomach Flat And Hard In 30 Days!
Becomes —–> How to Make Your Newsletter List Triple in 30 Days

Original: How Would You Spend An Extra $2,000, Starting Tomorrow?
Becomes —–> What Would You Do If You Had An Extra $2,000 a Month?

Original: Revealed– A 20-Year Old Secret To Lowering Your Insurance Premiums.
Becomes —–> Revealed – An Ancient  Secret For Persuading Folks to Do What You Want

Original: Now YOU Can Skip Any Trade Show And Still Get An Armload Of The Best Exhibitor Handouts.
Becomes —–> Now YOU Can Stop Working Long Hours And Still Earn More Money Each Month Than Anyone You Know

Original: Are YOU Tired Of Living Paycheck To Paycheck?
Becomes —–> Are You Tired Of Working For Others?

Original: Learn To Type In Six Short Hours: Learn The Basics In Two Easy Sessions
Becomes —–> Learn To Write An eBook in 7 Days:  Learn the Basics In Less Than An Hour

See how incredibly easy this can be?  And yet very few people realize that they don’t need to spend countless hours in trial and error when they could very easily find someone else who is successful and follow their lead.